Sources told The Mire that the FAI remained so enraged at being cheated out of a place in the World Cup by France that it had decided to target French companies in Ireland.

“The fire was just a start. We are going to mount a Facebook campaign to stop Irish people drinking this evil French drink,” a source said.

The source said the FAI was not concerned that many people here considered Guinness to be Irish and were, in fact, quite partial to it.

“Don’t be ridiculous,” he said. “Does diageo sound Irish to you? Anyway, if John Delaney wants to know what the Irish people want all he has to do is look into his heart.”