Green Is The New Black
There is a revolution in the air, a quiet moment of awakening. Frivolity is being replaced by purpose. And fashion designers are embracing this new sense of responsibility with the tenacity of a diligent scientist in the lab.
Livia Firth (founder of Eco-age and wife of Colin Firth), started the Green Carpet Challenge (GCC) in a passionate plea to the designers and celebrities world-over to consider sustainability over disposable, synthetic clothing. And the response was dynamic. Emma Watson, Meryl Streep, Julianne Moore, Bradley Cooper, Michael Fassbender, Sophie Turner, Stella McCartney, Calvin Klein, Tom Ford, Gary Harvey and many more joined this revolution and turned the red carpet into a refreshing green!
Here’s a quick look at the eco-friendly gowns and tuxedos the celebrities wore to the red carpet events.
Emma Watson and Lily Cole wore their gowns made from recycled plastic bottles by Calvin Klein Collection and Vivienne Westwood respectively causing a stir in the fashion industry.
The eco-men, Bradley Cooper and Micheal Fassbender wore their tuxedos made from environment friendly materials and are vocal about the climatic change and doing their bit to make a difference!
Julianne Moore wore lovely emerald earring by Chopard’s new range of fair-mined jewelry for Cannes 2016.
Stella McCartney, one of the first designers to join the Green Carpet Challenge has been actively supporting sustainable and vegan fashion. She has launched a new collection that boasts of zero deforestation, zero waste clothing made with sustainable and organic materials, for the conscious buyer.
The brand ambassador of sustainability, Livia Firth has also been actively campaigning #30wears, urging people to re-wear their outfits a minimum of 30 times before throwing away a good piece of clothing. Economical and cheap clothing is attractive but usually ends up as landfills causing irreversible environmental damage.